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Topic 1: How to organize an image campaign for TVET
Terms of reference:
Background
The UNESCO-UNEVOC International Centre for Technical and Vocational Education and Training (TVET) acts as part of the United Nations mandate to promote peace, justice, equity, poverty alleviation, and greater social cohesion. The Centre assists Member States to develop policies and practices concerning education for the world of work and skills development for employability and livelihoods. The aim of is to achieve TVET that is:
In the area of capacity development, UNESCO-UNEVOC conducts consultations, conferences and training in the different areas of TVET and advocates for global education and skills as essential to achieving development goals.
UNESCO-UNEVOC also facilitates knowledge sharing and development through the publication of TVET related research, and the development of online services and products. Objectives UNESCO-UNEVOC aims to develop the capacity of national and local level TVET bodies to design and implement quality, relevant and equitable TVET systems and policies, strategies and programmes, with particular focus on women, young people and vulnerable groups. Towards this, UNESCO-UNEVOC plans to support the following:
Develop a comprehensive manual on how to organize an image campaign for TVET including strategy development, objectives, stakeholder mapping, media selection, budgeting, implementation and evaluation.
Duties and Responsibilities
Under the supervision of UNESCO-UNEVOC staff, the Consultant will undertake the following activities:
The Consultant will carry out the following suggested steps to complete the tasks:
The Consultancy is expected to begin in October 2015 and will be for a period of 2 months.
Deliverables
1. Manual on conducting effective TVET image campaigns;
2. List of UNEVOC Network members consulted and criteria for selection;
3. List of effective TVET image campaigns from different regions of the world considered for inclusion as case examples, and criteria for selection;
4. Guidelines for manual usage, containing a detailed analysis of impact and effectiveness questionnaires and pilot tests, if appropriate;
5. Strategy document of roadmap for subsequent rollout of the manual after completion of
pilot tests, including recommendations for monitoring and evaluating its use and impact.
Reporting:
The Consultant will work under the supervision of UNESCO-UNEVOC staff, and the overall supervision of the Head of UNESCO-UNEVOC.
Competencies
Education:
The consultancy fee for this assignment is 4000 USD.
The fee will be paid in two instalments upon submission of the deliverables:
Interested candidates should apply to apply.cs(at)unevoc.unesco.org by submitting the following:
Consultancy to assist in the development of the TVET handbooks series (Image campaign for TVET)